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The OTT Turf War is Heating Up with Jio Cinema's

The rise of over-the-top (OTT) platforms has fundamentally transformed the global entertainment industry, reshaping how content is created, distributed, and consumed. What started as a disruptive alternative to traditional television and cinema has now become the preferred mode of entertainment for millions worldwide. The journey from early pioneers like Netflix to newer, regional players like JioCinema reflects a broader shift driven by technology, consumer behavior, and market dynamics.Netflix, often credited as the trailblazer of the OTT revolution, began as a DVD rental company in the late 1990s. Its transition to streaming in 2007 was a turning point, offering users on-demand access to movies and shows without commercials. The platform’s commitment to original programming, with groundbreaking series like House of Cards and Stranger Things, set a new standard for content production. This success triggered a global race, with major media companies launching their own streaming services to capture a share of the growing market.
 
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